Tangible Tactics with Industry Partners

Tangible Tactics with Industry Partners

Attend one of interactive workshops and dive "in the lab" to work through a challenge in a collaborative environment or provide your valuable feedback about a product launch. Or pilot idea in a "focus group" session. Go "back to school" and receive hands on tactical knowledge. Join our expert industry partners as they engage with you in an action-oriented approach to help you get the tools and resources you need to be successful in this industry. Review the companies and session descriptions below. 
 

Wednesday, December 15, 2021; 11:15 a.m.  - 12:00 p.m. EST


Session Hosted By:

Tech Madness (In the Lab)

Join the DelCor "cast" for an interactive event, a la the widely popular play, Shear Madness. But instead of solving a crime, the DelCor detectives, with help from audience role players, will solve a technology ecosystem challenge. Don't worry, no acting experience necessary.

Industry Partner Speakers:
Loretta DeLuca, Dave Coriale & Gretchen Steenstra


Session Hosted By:

Siloed Systems are the Challenge, but What is the Answer? (In the Lab)

Are you constantly trying to pull data from multiple systems to create a single report? Do you have to call IT just to get to data? Join Protech for an interactive discussion about the issues of siloed systems and best practices to ensure technology is working for your association—not against it.

Industry Partner Speakers:
John Bjorn & Dave Perron


Session Hosted By:

Automated Newsletter Content Curation (Focus Group)

During this focus group, participants will be asked for their feedback on rasa.io's automated content curation + newsletter send tool. Participants will be asked about what automated curation would look like for them in a perfect world - eg: what sources they would like to draw from, what platforms they would like to pull in from, and how their process of content review might look. Participants will also be surveyed on what their existing newsletter and curation pain points are and how an automated curation and send tool could help.

Industry Partner Speaker:
Erica Salm Rench

Thursday, December 16, 2021; 11:15 a.m.  - 12:00 p.m. EST


Session Hosted By:

Build With Us - Getting Started with Higher Logic Marketing Automation (Back to School)

Itching to get started with Higher Logic's Marketing Automation, but looking for some help getting it set up? Bring your laptop and join Higher Logic strategy experts to help you as you build your campaign.

Whether it's an Informz onboarding, a Real Magnet renewal, or a Higher Logic Community/Informz or Real Magnet community engagement campaign, we'll be here to help you get it going and offer best practice tips and our own expertise along the way.

Industry Partner Speakers:
Beth Arritt, Vivian Swertinski, & Kristen Parody
 


Session Hosted By:

Build A Better SEO Strategy: Do Keyword Research The Right Way (In the Lab)

Search engine optimization (SEO) is something every association wants, but not always sure how to utilize it. This workshop offers a guide on how to develop an SEO strategy that makes sense for your association and most importantly increases your web traffic.

Industry Partner Speakers:
Tim Prestianni  Chad Capellman


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